Google vs Microsoft (Part 2): Google’s Bard May Prove Everyone Wrong

Caution could be the company’s best friend — or worst enemy

Alberto Romero
16 min readFeb 20, 2023
Google’s Bard. ChatGPT + Midjourney

This is part 2 of a three-part article series covering the recent news on AI involving OpenAI, Microsoft, Google, ChatGPT, the New Bing, and Bard, and how the events will unfold into a new era for AI, search, and the web (part 1 & part 3).

Last week I published a (very long) post on Microsoft, its relationship with OpenAI and ChatGPT, and the announcement of a new suite of products, including the new Bing and Edge. I also dove into the potential consequences at the technical and application levels; are language models (LMs) really apt for search? I finished with a short section on what Microsft really wants with all this — is this a move to leverage the latest generative AI technology or a warning to Google?

Today I bring you the second part of this series, featuring Google’s perspective. How Microsoft and OpenAI’s recent announcements have forced Google to act, what the search giant plans to do, why it has been so cautious until now, and whether it can save its stake in AI and search against these two opponents. It’s divided into four subsections:

  • How Microsoft and OpenAI have awakened a sleeping giant
  • Bard — Google’s ace up the…

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