Google vs Microsoft (Part 3): A New Way of Doing — and Experiencing — AI

This arms race marks an inflection point that will impact AI’s short-term future with foreseeable — and unforeseeable — consequences

Alberto Romero
12 min readFeb 20, 2023
ChatGPT + Midjourney

This is part 3 a three-part article series covering the recent news on AI involving OpenAI, Microsoft, Google, ChatGPT, the New Bing, and Bard, and how the events will unfold into a new era for AI, search, and the web (part 1 & part 2).

I don’t know who’s going to win the war between Google and Microsoft, but I know this: AI will change. We’ll see some consequences coming. Others we won’t.

This article is the third and final part of the “Google vs Microsoft” series. In part one, I analyzed Microsoft’s new Bing, the upsides and downsides for users, and the company’s real intentions. In part two, I explored Google’s shift to become a more productive player in AI, the promise of Bard — ChatGPT’s supposed rival — and the reasons why the company only started moving once Microsoft and OpenAI threatened its leadership.

Today’s essay is about what comes after the tipping point. The ongoing arms race has reached the highest level of the AI hierarchy. Until now smaller startups (like OpenAI and Stability.ai) were the main active players…

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