Google vs Microsoft (Part 1): Microsoft’s New Bing Is a Paradigm Change for Search and the Browser

The AI cold war between Google and Microsoft is over

Alberto Romero
21 min readFeb 14, 2023
Microsoft reimagines Bing and Edge with AI. ChatGPT + Midjourney

This is part 1 of a three-part article series covering the recent news on AI involving OpenAI, Microsoft, Google, ChatGPT, the New Bing, and Bard, and how the events will unfold into a new era for AI, search, and the web (part 2 & part 3).

A frantic month. That’s the best way to describe what the AI industry is living. Google and Microsoft are at the hottest point in their long-term relationship and everything is because of ChatGPT. In a surprise event last Tuesday (Feb 7), Microsoft announced the New Bing, powered by a “next-generation” AI model by OpenAI, just one day after Google disclosed they will soon release a ChatGPT competitor named Bard, and one day before its official presentation. Perfect timing.

We’re living through a paradigm change in the way companies do AI with OpenAI, Microsoft, and Google (among others) as the leading characters of what promises to be an epic play. AI has turned into a product-focused blooming landscape that keeps the foot on the gas pedal. Many predicted this outcome the very moment OpenAI released ChatGPT — which recently topped off a record-breaking ascent to being the “fastest-growing consumer

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